Sony’s W Sequence Walkman is a basics MP3 actor with one key vending point it’s rainproof. But that can be a problematic object to highpoint on store defers  at least once you’re incomplete to outdated retail wrapping. For its clienteles in New Zealand, Sony obvious to try somewhat dissimilar. With the help of ad firm DraftFCB, the corporation came up with a bright idea to help set its creation apart from replacements like Apple’s iPod shuffle. The earbud / MP3 player combo originates crowded intimate a full bottle of water, a ingenious publicity tactic that straight tourist magnetisms its rainproof structure. Cue unique agency Draftfcb. In business with Sony, it conceived a way to marketplace the Walkman conventional to its board demographic by tap the Walkmans in flasks of water in vending machineries.